Brian Tracy's productivity technique based on tackling your most challenging, high-impact task first thing each morning. Named after Mark Twain's quote about eating a live frog being the worst thing that could happen all day.
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For Brian Tracy, eating a frog is a metaphor for tackling your most challenging task—the one that can have the greatest positive impact on your life. The concept comes from a Mark Twain quote: "if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that it is probably the worst thing that is going to happen to you all day long."
Your "frog" is your biggest, most important task—the one you are most likely to procrastinate on if you don't do something about it. The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning.
The book provides 21 most effective methods for conquering procrastination and accomplishing more:
Review your work list and put an A, B, C, D, or E next to each task:
Select your A-1 job or project and begin on it immediately.
Begin today to plan every day, week, and month in advance. Start by making a list of everything you have to do within the next 24 hours.
The difference between high performers and low performers is largely determined by what they choose to procrastinate on. Since you must procrastinate anyway, decide today to procrastinate on low-value activities.
If you eat the frog—work on your most important or impactful task first thing every morning—Tracy suggests you'll increase your productivity and reach your goals faster.
If you have two frogs, eat the ugliest one first. This means if you have two important tasks, start with the biggest, hardest, and most important task first.