Brian Tracy's original 2001 publication of 'Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time,' which popularized Mark Twain's frog metaphor and sold over 450,000 copies in 23 languages.
"Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time" was first published by Berrett-Koehler Publishers in 2001. The book has since sold more than 450,000 copies and has been translated into 23 languages.
Brian Tracy built the book around a quote attributed to Mark Twain:
"If the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that it is probably the worst thing that is going to happen to you all day long."
In Tracy's framework:
The book provides 21 practical methods for conquering procrastination and boosting productivity:
The book became a business bestseller because:
Since the original:
Tracy expanded the book into a seminar on time management, offered through corporate training programs and available as workshop materials.
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Tracy advises: If you have two frogs, eat the ugliest one first. Start with the biggest, hardest, most important task.
Eat That Frog complements:
"Eat the frog" entered productivity vocabulary:
Tracy brought to the book:
Over 20 years after publication, "Eat That Frog!" remains relevant because procrastination and prioritization are timeless human challenges. The frog metaphor provides a memorable, actionable framework that translates across cultures and industries.