Time management principle by Brendon Burchard stating that high performers spend 60% of their time on needle-moving activities that drive progress and 40% on regular tasks, preventing burnout while maintaining effectiveness.
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60/40 Rule (Brendon Burchard)
The 60/40 Rule is a time management principle developed by high-performance coach Brendon Burchard that helps successful people maintain happiness, good relationships, and sustainable productivity without burnout.
The most successful people who maintain happiness and good relationships spend:
Needle-moving activities are the big things that:
Prevents Burnout: High performers run at 60/40 instead of 100/100. Because there's some slack in the system, there's no burnout.
Focus Over Hours: It's not about the number of hours worked, but whether you're doing the needle-movers enough.
Practical Timeline: This translates to about three and a half days per week where you're really focused on moving things forward. In an eight-hour workday, you need to be incredibly effective and focused, typically until around 1:00 PM each day.
Determine what activities genuinely move the needle in your career or business. These are typically:
Once you know your needle-movers, block time to do them. Block out in your calendar the major needle-moving activities for the week.
It's not "if I get to it." Teach yourself to honor that blocked time as sacred. This is non-negotiable time for your most important work.
Recognize that 40% of your time on administrative tasks, emails, and maintenance activities is necessary and acceptable. Don't feel guilty about this supporting work.
The 60/40 Rule complements other productivity frameworks like:
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