Time management methodology that replaces annual planning with 12-week cycles, creating urgency and focus by treating each quarter as a complete year for goal-setting and execution.
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12 Week Year System
The 12 Week Year is a productivity system created by Brian Moran and Michael Lennington that condenses the traditional annual planning cycle into 12-week periods. Instead of having 12 months to achieve goals, you have 12 weeks, creating greater urgency, focus, and accountability.
By treating 12 weeks as a "year," you create:
Start with a compelling long-term vision (3+ years) that provides direction and motivation.
Identify 1-3 goals that would significantly move you toward your vision if achieved in the next 12 weeks.
Characteristics of good 12-week goals:
Break down 12-week goals into weekly actions—the specific tactics you'll execute each week.
Measure execution weekly using a simple percentage:
Example: Completed 9 of 12 planned actions = 75% execution
Meet weekly (solo or with team) to:
The system creates peer and self-accountability through weekly measurement and tracking.
You own your results. The 12-week timeframe removes excuses.
Limiting goals (1-3) and compressing timeframe eliminates distraction.
Ideas and plans mean nothing without execution. The system measures what matters most: did you do what you said you'd do?
Every week is planned in advance. No more "I'll figure it out as I go."
Leverage initial enthusiasm while establishing habits.
Push through when novelty wears off and progress slows.
Urgency increases. Sprint to finish strong.
One week off to rest, reflect, and plan next 12-week year.
Target: 85%+ weekly execution
Focus on lead measures; lag measures take care of themselves.
The 12-week timeframe creates immediate action orientation.
Limited duration prevents goal overload.
Four "new years" per year provides multiple opportunities to improve.
Quicker feedback loops for what works and what doesn't.
Compressed timeframe and weekly tracking drive action.
"Only" 12 weeks removes the luxury of delay.
More than 3 goals dilutes focus. Be ruthless in prioritization.
Actions must be specific: "Work on proposal" vs. "Complete sections 1-3 of proposal by Friday."
Weekly process control is critical—skip it and execution drops.
Rest and planning week is essential for sustainability.
Being busy doesn't equal progress. Focus on actions that directly impact goals.
Identify 1-3 business growth goals for 12 weeks, plan weekly revenue-generating activities.
Choose skill to develop, plan weekly practice sessions, track completion.
Align team on 12-week objectives, track collective execution, meet weekly.
Break large project (book, product, etc.) into 12-week milestones.
The 12 Week Year complements time tracking by:
Organizations and individuals using the 12 Week Year report:
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