A productivity and goal-setting system developed by Brian P. Moran and Michael Lennington that redefines your year to be 12 weeks long, eliminating procrastination through increased urgency and shortened planning cycles to achieve more in less time.
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12 Week Year Method
The 12 Week Year is a productivity and goal-setting system developed by Brian P. Moran and Michael Lennington that redefines your 'year' to be 12 weeks long to achieve more in less time.
The central idea is that traditional annual goal-setting often leads to procrastination, lack of urgency, and diminished performance. In 12 weeks, there isn't enough time to get complacent - urgency increases and intensifies, creating focus and clarity on what matters most.
The system includes eight fundamental elements:
Moran recommends the Performance Time system, a time-blocking tactic that breaks your daily routine into intentional periods. This includes three-hour strategic blocks for deep work and high-impact activities with minimized distractions.
Brian P. Moran is the president and founder of The 12 Week Year program with over 30 years of experience as an entrepreneur, coach and consultant, having held positions with UPS, Northern Automotive and PepsiCo.
The 12 Week Year book is available for purchase, with additional training programs and courses offered through the official website.
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