A prioritization framework developed by Intercom that considers four factors—Reach, Impact, Confidence, and Effort—to calculate a score for comparing and prioritizing initiatives.
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RICE Framework
Intercom developed the RICE prioritization framework to help product teams make better decisions about what to build. With this framework, they decided to consider four factors (reach, impact, confidence, and effort) and came up with a formula for calculating and combining them.
How many people will this impact within a given time period?
Measurement:
Example: "5,000 customers per quarter" or "500 trials per month"
How much will this impact each person?
Scale:
Considerations:
How confident are you in your estimates?
Scale:
Purpose:
How much time will this require from all team members?
Measurement:
Example: "2 person-months" means two people for one month, or one person for two months
RICE Score = (Reach × Impact × Confidence) / Effort
Feature A:
RICE Score = (2,000 × 2 × 0.8) / 4 = 800
The RICE Prioritization framework is ideal for:
Always measure Reach over the same time period (e.g., per quarter) for fair comparison.
Get input from product, design, and engineering for more accurate estimates.
Re-score items as you learn more or circumstances change.
RICE is meant to guide decisions, not provide absolute truth. Rough estimates are often sufficient.
Use RICE alongside strategic considerations, not as the sole decision-making tool.
RICE vs. MoSCoW: RICE is better for ongoing product roadmap planning with quantitative comparison, while MoSCoW works well for fixed-deadline projects.
RICE vs. Value vs. Effort: RICE is more comprehensive, considering reach and confidence in addition to value and effort.
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