The origin story of Don't Break the Chain method, where comedian Brad Isaac asked Jerry Seinfeld for advice backstage and Seinfeld shared his calendar X-marking system for daily writing practice, though Seinfeld later denied creating the method.
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Brad Isaac's Seinfeld Strategy Story
The "Don't Break the Chain" method is famous for its association with Jerry Seinfeld, though the story's authenticity has been debated.
Brad Isaac was a young comedian starting out on the comedy circuit. One fateful night in a comedy club, he found himself in the same venue where Jerry Seinfeld was performing. Isaac caught Seinfeld backstage and asked if he had "any tips for a young comic."
According to Isaac's account, Seinfeld said:
Jerry Seinfeld has reportedly denied originating this method, claiming he has no part in its inception. Despite this, the story from Brad Isaac remains widely popular and the technique is still called the "Seinfeld Strategy."
Regardless of its authenticity, the story captures several powerful principles:
Seeing the chain of X's creates tangible evidence of progress, triggering the "endowed progress effect" - people are more motivated when they can see their advancement.
The focus is on daily practice, not perfect performance. Some days the writing might be brilliant, other days mediocre - but the chain grows regardless.
The method shifts focus from "create a great joke" (outcome) to "write every day" (process). This makes success more controllable.
While Seinfeld's (alleged) advice focused on writing, the principle applies to any habit:
Numerous apps and tools now digitize the chain concept, but many practitioners still prefer the physical calendar with actual X marks, finding the tactile ritual more satisfying.
If Seinfeld didn't actually create this method, the "Seinfeld Strategy" itself becomes a testament to the power of good storytelling - which is, after all, what made Jerry Seinfeld successful.
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